Seven Big Hiring Mistakes Employers Make
Dan Schawbel is the leading personal branding expert for young professionals. Read full profile
People you know or have never met yet are googl'ing you. Let'south face information technology, you're even google'ing yourself! At the end of 2007, the Pew Net Enquiry Team constitute that 47% of people search for information about themselves online (Self-Googling), which was more than double v years ago. It's a pretty condom bet that percentage has climbed to over fifty or 60% by this year.
Some people might tin can it ego-surfing, just it's actually a good practice to see what results come up for your proper name. Your teachers, friends, family, boyfriends and girlfriends and coworkers are google'ing you either for fun or considering they want to larn more than nearly yous. Hiring managers want to see if you lot have a make clean record in Google, which is your permanent tape because every movement y'all make (yes even a web log comment) is stored in that location forever. Earlier I went on a second date once, the girl Google'ed me. If she hadn't liked what she saw, the 2nd date wouldn't have happened. Attempt doing it correct now and run across what you get.
At that place is no hiding from Google!
Google keeps track of just nigh everything you do on the internet. It patrols and captures your online beliefs, such as when you post on your blog, tweet using Twitter, join social networks, annotate on other blogs, write articles for online news sources and more. Aside from the content you create and distribute over the internet, other people are talking near yous, which means that Google has a complete picture (almost like an autobiography) of your life. In the digital age, Google is your resume, your permanent record and a journal of your life. Your children and children's children will exist able to find out everything about yous when they grow older. "Mom, look what I just found out well-nigh Dad in Google." Your personal brand can't hibernate from Google. In that location is one major exception to this though.
Common names
If your name is common, such as Mike Smith, then it volition be very difficult to ain your Google results. In that location are over 54 1000000 results for "Mike Smith" in Google. You won't be able to compete with the athletes and musicians on the first few pages. If your life goal is to rank in the elevation x results, that may be doable, if you either become very famous or work extremely hard at building content each and every day for your entire life. At the historic period of sixty you might discover out that Google changed their algorithm and yous'll lose all that hard work. The betoken being is that you'll take to differentiate your name in lodge to rank loftier. I typically recommend yous use your eye proper noun or a nickname in this case. The worst case scenario is that yous change your name completely ;).
Celebrity names
Celebrities are very fortunate because they become mass media attention, which ways traditional media sources (NY Times, ABC News) write manufactures well-nigh them. These sources rank extremely high in Google. We're talking Google PageRank'southward of 8 and college! Your blog posts nigh these celebrities will never cease up on the pinnacle xx results for their name unless yous are Perez Hilton. If your name is the same as a celebrities, you are in big trouble. Try searching for Christina Aquilera (21 million results), Britney Spears (88 1000000), Lil Wayne (xl one thousand thousand) and other major celebrities. Personally, I don't take any friends with these names, only even with C-level celebrities, you don't stand a chance. If you are stuck with a glory proper noun, I suggest that yous build your brand effectually an area of your expertise or interest and connect it to your brand name.
Unique names
While growing upward, you might accept been made fun of people of your unique proper noun because information technology was "different." Although you were ostracized and made fun of, right now yous go to laugh at everyone else! With a singled-out name, y'all are able to easily manipulate the results for your proper name on search engines. When you go to your high school reunion and come across your friends, y'all'll get the last laugh considering you tin be visible and control perceptions, while they simply cannot. When you Google your proper name, whether you have results that reflect your brand, you'll see how hard it volition exist to rank high for it or not. Depending on the competition, it may accept y'all a few days or a few months. Over time, if you work very hard, you'll own the acme ten results for your proper noun.
In my next post, I'll talk nearly what y'all can do to proceeds control over your Google results and let your personal brand shine through.
Featured photograph credit: Adam Winger via unsplash.com
Source: https://www.lifehack.org/articles/work/seven-big-hiring-mistakes-employers-make.html
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